Besides going to the dentist for a filling, there is nothing worse than being sick and making a visit to the Emergency Room. You feel awful and now you face a couple of hours in the waiting room. Now a smartphone and a 2D Barcode are coming to your aid. A new start-up company, InQuickER allows a user to scan a QR code with their smartphone to hit a landing page for the local hospital emergency room appointment list. For a fifteen dollar fee you can pick your appointment time down to a fifteen minute window. You show up just in time for your appointment and you are guaranteed to see a healthcare professional or your fee is waived. Just when more restaurants are refusing to take reservations, being able to forgo a long wait to see a doctor when you are feeling under the weather is a great deal,even at an extra fifteen dollars!

As many companies struggle to find the best use of 2D Barcodes or a reason for another cellphone app this idea is a real winner. This is business 101 find a “pain point” for the customer and use technology to make it better. InQuickER found a fix for something everyone hates. Then they utilized 2D Barcodes, smartphones and computer automation to solve the problem without adding expensive human resources. Even better in this day and age, they resisted the urge to offer a new concept for free. If you want to be successful in selling services to business, show them how to find a new revenue stream.

Besides hoping this new concept comes to your local hospital, why not find a similar “pain point” in your industry! Get your team familiar with 2D barcode technology and find a way to make your customers “feel better” about your product!       HV.

PS. This idea is catching. A Times Media newspaper, "The Times" uses a 2D barcode to link to their customer service website. 2D Barcodes and mobile websites are a natural for customer service.